Browsing by Author "Banda, Felix"
Now showing items 1-20 of 26
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Accentuating institutional brands: A multimodal analysis of the homepages of selected South African universities
Mafofo, Lynn; Banda, Felix (Taylor & Francis, 2014)In seeking to disentangle themselves from the constraints of apartheid, South African universities have immersed themselves in an identity modification process in which they not only seek to redress the past, but also ... -
Commodification of transformation discourses and post-apartheid institutional identities at three South African universities
Banda, Felix; Mafofo, Lynn (Taylor & Francis, 2016)Using mission statements from the UCT, UWC and Stellenbosch University (South Africa), we explore how the three universities have rematerialised prior discourses to rebrand their identities as dictated by contemporary ... -
Demystifying research methods: everyday experiences as socio-cultural co(n)texts for effective research methods in teaching and learning in institutions of higher learning in Africa
Banda, Felix; Banda, Dennis (University of Johannesberg, 2017)The aim of the paper is to demonstrate how everyday knowledge can be incorporated into the classroom practices of institutions of higher learning to inform inclusive outcomes for linguistically and culturally diverse ... -
Dialogicality and imaginings of two 'community' notice boards in post-apartheid Observatory, Cape Town
Peck, Amiena; Banda, Felix (Taylor & FrancisUnisa Press, 2014)This article undertakes a poststructuralist multisemiotic analysis of posters and notices found on two 'community' notice boards in the trendy, multicultural neighbourhood of Observatory in Cape Town, South Africa. An ... -
Diversity and contested social identities in multilingual and multicultural contexts of the University of the Western Cape, South Africa
Banda, Felix; Peck, Amiena (Taylor & Francis, 2015)We draw on Rampton's Crossing: Language and Ethnicity Among Adolescents (2014. 2nd ed. New York: Routledge) notion of 'crossing' to explore contestations in ethnolinguistic, cultural and racial affiliations at the ... -
Doing politics in the recent Arab uprisings: Towards a political discourse analysis of the Arab Spring slogans
Al-Sowaidi, Belqes; Banda, Felix; Mansour, Arwa (Brill publishers, 2015)The present paper aims to analyse a number of those slogans collected from the sit-in quarters in Egypt, Libya and Yemen. Using political discourse analysis, it unravels various typical discourse structures and strategies ... -
Fighting HIV/AIDS through popular Zambian music
Banda, Felix; Mambwe, Kelvin (Routledge, 2013)This paper explores how HIV/AIDS education messages are transmitted through popular Zambian music lyrics. The focus is on the recontextualisation of lived experiences and Zambian cultural practices in the fight against ... -
'Foreigners are stealing our birth right': Moral panics and the discursive construction of Zimbabwean immigrants in South African media
Banda, Felix; Mawadza, Aquilina (SAGE Publications, 2014)We examine 575 randomly selected articles on Zimbabwean immigrants from the South African Media (SAM) database to expose discourses of exclusion and the production of the psycho-social condition - moral panic. We use ... -
The idea was that those who were trained needed to teach others”: Critical reflections on the 2014 Zambian language of initial literacy policy change
Banda, Felix; Mwanza, David Sani (Cambridge Scholars Publishing, 2021)Just before the opening of the school calendar in January 2014, the Zambian government announced a change in language in education policy from English to using a designated official regional Zambian language as the ... -
'Kids sold, desperate moms need cash': Media representations of Zimbabwean women migrants
Mawadza, Aquilina; Banda, Felix (Taylor & FrancisNISC, 2016)The article draws on 575 randomly selected articles from the South African Media database to explore the representation of Zimbabwean women migrants. Using critical discourse analysis (CDA), the article shows that some ... -
Language ideology, policy and classroom practices in Oshiwambo speaking areas, Northern Namibia
Iipinge, Kristof; Banda, Felix (University of Western Cape, 2020)The study problematized language ideologies and policy to explore the efficacy of using English as the Language of Learning and Teaching (LOLT) among Oshiwambo speaking learners in the Omusati region of Northern ... -
Language policy and orthographic harmonization across linguistic, ethnic and national boundaries in Southern Africa
Banda, Felix (Springer Verlag, 2016)Drawing on online and daily newspapers, speakers' language and writing practices, official government documents and prescribed spelling systems in Southern Africa, the paper explores the challenges and possibilities of ... -
Mandela in the Arabic media: A transitivity analysis of Aljazeera Arabic website
Mohammed, Tawffeek Abdou Saeed; Banda, Felix (University of Southern California, Annenberg School for Communication & Journalism, 2016)The paper uses an eclectic approach combining systemic functional linguistics (SFL), critical discourse analysis (CDA) and corpus linguistics to reveal how Mandela is presented in the Arab Media. SFL and CDA enable the ... -
Nyanja/Chewa proverbs as didactics: Recontextualising indigenous knowledge for academic writing
Banda, Felix; Banda, Dennis (Taylor & Francis, 2016)The paper explores how Nyanja/Chewa proverbs as stores of indigenous knowledge can be used to teach Nyanja/Chewa morphology and grammar, and as a tool to sensitise learners on aspects of academic writing. Using systemic ... -
Observatory's linguistic landscape: semiotic appropriation and the reinvention of space
Peck, Amiena; Banda, Felix (Taylor & Francis, 2014)Using a longitudinal ethnographic study of the linguistic landscape (LL) in Observatory's business corridor of Lower Main Road, the paper explores changes brought about by the influx of immigrant Africans, their artefacts ... -
"Poof! a'm heppily saving the Lord...": multimodality and evaluative discourses in male toilet graffiti at the University of the Western Cape
Ferris, Fiona S.; Banda, Felix (Taylor & Francis, 2015)This paper explores the use of punctuation, capitalisation, linguistic forms and images in the construction of evaluative discourses in male toilet graffiti at the University of the Western Cape. Of particular interest ... -
Renegotiating cultural practices as a result of HIV in the eastern region of Malawi
Banda, Felix; Kunkeyani, Thokozani E. (Routledge, 2014)A number of studies have shown that HIV awareness is very high among Malawians and yet infection rates are rising. Local cultural practices have been identified as contributing to this contradictory situation. Using data ... -
Review of Semiotic Landscapes: Language, Image, Spaceby Adam Jaworski and Crispin Thurlow
Banda, Felix (CMDR, 2015)Although the volume was published in 2010, it still remains one of the most important contributions to a new field of enquiry in the study of language and signage in public spaces initially conceptualised and ... -
The role of linguistic context in children’s interpretation and acquisition of Cicewa idiomatic expressions: A systemic functional linguistics approach
Kamanga, Mervis; Banda, Felix (Taylor & Francis, 2017)Research findings have shown that linguistic context helps young children to infer the figurative meaning of an idiom and learn the meaning. In this study, the role of linguistic context in children’s interpretation and ... -
The semiotic ecology of linguistic landscapes in rural Zambia
Banda, Felix; Jimaima, Hambaba (John Wiley & Sons LTD., 2015)In addressing the dearth in studies on linguistic/semiotic landscapes in oral-language dominant rural communities, we use the notion of repurposing to show how people from rural areas of Livingstone and Lusaka in Zambia ...