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Planning the imaginary: assessing the marketing of lifelong learning and its impact on institutional change. Paper presented at the 15th International Conference on Assessing Quality in Higher Education 14-16 July 2003, University of the Western Cape
In August 1999 UWC launched its first marketing campaign “It is Never too Late to learn” which mainly targeted Adult Mature learners with an interest for part-time studies. In those days many people perceived Lifelong ...
The first year experience of part-time students in a South African university: exploring student support linkages between First year orientation programmes and after hours support services
(Division for lifelong learning, 2009)
The paper argues that once-off and stand-alone orientation programmes offered usually at the beginning of the first year have limited effect if they are not part of a broader array of support systems available to students ...