Browsing Faculty of Economic and Management Sciences by Author "Saungweme, Percy"

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    • Relationship marketing: Strategic and tactical challenges for SMEs 

      Saungweme, Percy; Naicker, Visvanathan; Chuma, Watson (Academic Journals, 2010)
      This study sought to explore the tactical and strategic challenges, which small and medium sized service firms may face in their bid to successfully practice and implement Relationship marketing. The framework of the ...

    • Strategic alliance governance in Zimbabwe policy and strategy 

      Naicker, Visvanathan; Saungweme, Percy (Academic Journals, 2009)
      Worldwide interest in strategic alliances has increased dramatically partly because of their potential to expand firms operations in the short run. Among the many issues posed by the increasing interest in strategic ...