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Planning the imaginary: assessing the marketing of lifelong learning and its impact on institutional change. Paper presented at the 15th International Conference on Assessing Quality in Higher Education 14-16 July 2003, University of the Western Cape
In August 1999 UWC launched its first marketing campaign “It is Never too Late to learn” which mainly targeted Adult Mature learners with an interest for part-time studies. In those days many people perceived Lifelong ...
Lifelong Learning at UWC: a study of the part-time accredited programmes
(University of the Western Cape, 1998)
UWC has since 1998 a new Mission Statement which commits the university to Lifelong Learning. Since 1996 there has been a process to give content to this commitment. The process included surveys of distance education and ...