Browsing Research Publications by Subject "Consumer behaviour"
Now showing items 1-3 of 3
-
Relationship between in-store promotions and consumer behaviour in shopping malls in South Africa
(University of Western Cape, 2021)Promotions of products and services close to the point of purchase is a reality to many companies. These promotions include the demonstration of products, price discounts and free samples. This paper sets out to determine ... -
Understanding retail strategy and shopping behaviour: Perspectives from a developing country
(Academic Journals, 2012)This research indicates that in order for retailers to achieve their primary objective of increasing the amount of customer traffic into their stores, some powerful, highly effective and strategic tools that retailers ... -
Understanding retail strategy and shopping behaviour: Perspectives from a developing country
(Academic Journals, 2012)This research indicates that in order for retailers to achieve their primary objective of increasing the amount of customer traffic into their stores, some powerful, highly effective and strategic tools that retailers ...