The relationship between planning strategies and entrepreneurial success for start-up entrepreneurs in the Western Cape
Date
2013Author
Basardien, Fawzy
Friedrich, Christian
Parker, Hamieda
Metadata
Show full item recordAbstract
The total entrepreneurial activity rate in South Africa was 9.1%
in 2011, compared with 8.9% in 2010, which is below the average for
similar economies. This study examines the moderating impact of environmental
difficulty on the relationship between planning strategies and
entrepreneurial success. The authors carried out a cross-sectional interview-
based study of 60 start-up entrepreneurs in the Western Cape in
South Africa. The results show that environmental difficulty moderated the
relationship of ‘opportunistic’ and ‘reactive’ strategies to entrepreneurial
success. No moderation effects were found for environmental difficulty on
the relationship between success and ‘complete planning’ and ‘critical
point planning’ strategies.