The use of KAAPS in newspapers
Abstract
In the increasingly competitive media landscape newspapers, among others, are under
pressure from digital and social media. As a result, the performance and positioning
of traditional Afrikaans newspapers like Rapport, Beeld, Die Burger and Volksblad, as
well as the forms of Afrikaans they use, are constantly scrutinised in surveys about the
relevance and profitability of the Afrikaans print media. These surveys often point to
the use of Afrikaans ‘as spoken by the people’ in emerging newspapers like Son and
Son op Sondag, as the main reason for the growing popularity, healthy sales figures
and advertising revenue of these two newspapers.