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Now showing items 11-17 of 17
Observatory's linguistic landscape: semiotic appropriation and the reinvention of space
(Taylor & Francis, 2014)
Using a longitudinal ethnographic study of the linguistic landscape (LL) in
Observatory's business corridor of Lower Main Road, the paper explores changes
brought about by the influx of immigrant Africans, their artefacts ...
'Kids sold, desperate moms need cash': Media representations of Zimbabwean women migrants
(Taylor & FrancisNISC, 2016)
The article draws on 575 randomly selected articles from the South African Media database
to explore the representation of Zimbabwean women migrants. Using critical discourse analysis
(CDA), the article shows that some ...
'Foreigners are stealing our birth right': Moral panics and the discursive construction of Zimbabwean immigrants in South African media
(SAGE Publications, 2014)
We examine 575 randomly selected articles on Zimbabwean immigrants from the South African
Media (SAM) database to expose discourses of exclusion and the production of the psycho-social
condition - moral panic. We use ...
Mandela in the Arabic media: A transitivity analysis of Aljazeera Arabic website
(University of Southern California, Annenberg School for Communication & Journalism, 2016)
The paper uses an eclectic approach combining systemic functional linguistics (SFL), critical discourse analysis (CDA) and corpus linguistics to reveal how Mandela is presented in the Arab Media. SFL and CDA enable the ...
Commodification of transformation discourses and post-apartheid institutional identities at three South African universities
(Taylor & Francis, 2016)
Using mission statements from the UCT, UWC and Stellenbosch University (South Africa), we explore how the three universities have rematerialised prior discourses to rebrand their identities as dictated by contemporary ...
Nyanja/Chewa proverbs as didactics: Recontextualising indigenous knowledge for academic writing
(Taylor & Francis, 2016)
The paper explores how Nyanja/Chewa proverbs as stores of indigenous knowledge can be used to teach Nyanja/Chewa morphology and grammar, and as a tool to sensitise learners on aspects of academic writing. Using systemic ...
Fighting HIV/AIDS through popular Zambian music
(Routledge, 2013)
This paper explores how HIV/AIDS education messages are transmitted through popular
Zambian music lyrics. The focus is on the recontextualisation of lived experiences and
Zambian cultural practices in the fight against ...