Browsing School of Business and Finance by Author "Mathivha, Nkhumeleni"
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Relationship between in-store promotions and consumer behaviour in shopping malls in South Africa
Naidoo, Vinessa; Mathivha, Nkhumeleni (University of Western Cape, 2021)Promotions of products and services close to the point of purchase is a reality to many companies. These promotions include the demonstration of products, price discounts and free samples. This paper sets out to determine ...