Use of social media as a marketing and information provision tool by the City of Cape Town Libraries

Abstract

Social media use by libraries has facilitated communication and marketing of services to user communities. The City of Cape Town Libraries adopted social media usage in the 2015–2016 financial year. This study is set out to assess librarians’ perception and response to the implementation and adoption of social media for library services. The research sought to appraise the City of Cape Town public librarians’ experiences of social media use in the provision of information services, evaluate librarians’ perceptions of social media use for information provision services and recommend ways in which social media information services provision can be improved upon.