Search
Now showing items 11-20 of 20
The semiotic ecology of linguistic landscapes in rural Zambia
(John Wiley & Sons LTD., 2015)
In addressing the dearth in studies on linguistic/semiotic landscapes in
oral-language dominant rural communities, we use the notion of
repurposing to show how people from rural areas of Livingstone and
Lusaka in Zambia ...
Towards a democratisation of new media spaces in multilingual/multicultural Africa: A heteroglossic account of multilocal and multivoiced counter-hegemonic discourses in Zambian online news media
(University of Stellenbosch, Department of General Linguistics, 2016)
This paper explores the production of hybrid cultural identities in Zambian online news websites. Using extracts from five popular online newspapers, namely Lusaka Times, The Post, Kachepa360, Zambia Reports and Zambian ...
Observatory's linguistic landscape: semiotic appropriation and the reinvention of space
(Taylor & Francis, 2014)
Using a longitudinal ethnographic study of the linguistic landscape (LL) in
Observatory's business corridor of Lower Main Road, the paper explores changes
brought about by the influx of immigrant Africans, their artefacts ...
'Kids sold, desperate moms need cash': Media representations of Zimbabwean women migrants
(Taylor & FrancisNISC, 2016)
The article draws on 575 randomly selected articles from the South African Media database
to explore the representation of Zimbabwean women migrants. Using critical discourse analysis
(CDA), the article shows that some ...
'Foreigners are stealing our birth right': Moral panics and the discursive construction of Zimbabwean immigrants in South African media
(SAGE Publications, 2014)
We examine 575 randomly selected articles on Zimbabwean immigrants from the South African
Media (SAM) database to expose discourses of exclusion and the production of the psycho-social
condition - moral panic. We use ...
Mandela in the Arabic media: A transitivity analysis of Aljazeera Arabic website
(University of Southern California, Annenberg School for Communication & Journalism, 2016)
The paper uses an eclectic approach combining systemic functional linguistics (SFL), critical discourse analysis (CDA) and corpus linguistics to reveal how Mandela is presented in the Arab Media. SFL and CDA enable the ...
Commodification of transformation discourses and post-apartheid institutional identities at three South African universities
(Taylor & Francis, 2016)
Using mission statements from the UCT, UWC and Stellenbosch University (South Africa), we explore how the three universities have rematerialised prior discourses to rebrand their identities as dictated by contemporary ...
Demystifying research methods: everyday experiences as socio-cultural co(n)texts for effective research methods in teaching and learning in institutions of higher learning in Africa
(University of Johannesberg, 2017)
The aim of the paper is to demonstrate how everyday knowledge can be incorporated into the classroom practices of institutions of higher learning to inform inclusive outcomes for linguistically and culturally diverse ...
Nyanja/Chewa proverbs as didactics: Recontextualising indigenous knowledge for academic writing
(Taylor & Francis, 2016)
The paper explores how Nyanja/Chewa proverbs as stores of indigenous knowledge can be used to teach Nyanja/Chewa morphology and grammar, and as a tool to sensitise learners on aspects of academic writing. Using systemic ...
Fighting HIV/AIDS through popular Zambian music
(Routledge, 2013)
This paper explores how HIV/AIDS education messages are transmitted through popular
Zambian music lyrics. The focus is on the recontextualisation of lived experiences and
Zambian cultural practices in the fight against ...