Browsing Research Articles by Author "Bytheway, Andy"

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    • The V-model of service quality: An African case study 

      Whyte, Grafton; Bytheway, Andy (Emerald Group Publishing Limited, 2017)
      This paper aims to introduce and demonstrate a new model for service quality that separates out the measurement of service quality in ways grounded in psychological theory and methodological symmetry.A review of experience ...