Browsing by Author "Christie, Sarah"
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Girl champ in Eswatini: A strategic marketing campaign to promote demand for sexual and reproductive health services among young women
Brault, Marie A.; Christie, Sarah; Manchia, Amanda (Springe, 2021)Eforts to engage adolescent girls and young women (AGYW) in HIV services have struggled, in part, due to limited awareness of services and stigma. Strategic marketing is a promising approach, but the impact on youth behavior ... -
Girl champ in eSwatini: A strategic marketing campaign to promote demand for sexual and reproductive health services among young women
Dlamini, Muhle; Manchia, Amanda; Mabuza, Khabonina; Christie, Sarah (AIDS and Behavior, 21)Efforts to engage adolescent girls and young women (AGYW) in HIV services have struggled, in part, due to limited awareness of services and stigma. Strategic marketing is a promising approach, but the impact on youth ... -
Project Last Mile and the development of the Girl Champ brand in eSwatini: Engaging the private sector to promote uptake of health services among adolescent girls and young women
Brault, Marie A.; Christie, Sarah; Aquino, Sasha (Taylor & Francis Open Access, 2021)In eSwatini and across sub-Saharan Africa, adolescent girls and young women (AGYW) are at significantly higher risk of HIV infection and poorer sexual and reproductive health (SRH) than their male counterparts. AGYW ...