Browsing School of Business and Finance by Author "Naidoo, Vinessa"

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    • Customer satisfaction at an online store in South Africa 

      Naidoo, Vinessa; Botsi, Keorapetse G (University of Western Cape, 2021)
      Online shopping has become a common way in which retail businesses are conducted across most parts of the world. South African (SA) retailers such as Takealot, Makro, and Spree added this function to their existing operations. ...

    • Relationship between in-store promotions and consumer behaviour in shopping malls in South Africa 

      Naidoo, Vinessa; Mathivha, Nkhumeleni (University of Western Cape, 2021)
      Promotions of products and services close to the point of purchase is a reality to many companies. These promotions include the demonstration of products, price discounts and free samples. This paper sets out to determine ...