Stemming commercial milk formula marketing: Now is the time for radical transformation to build resilience for breastfeeding
Date
2023Author
Doherty, Tanya
Horwood, Christiane
Pereira-Kotze, Catherine
Metadata
Show full item recordAbstract
One of the striking messages of the Lancet Breastfeeding
Series1–3 is that the consumption of commercial milk
formula (CMF) by infants and young children has
been normalised. More children are consuming CMF
than ever before. 2 Only 48% of the world’s infants and
young children are breastfed as recommended,4 despite
the huge body of evidence on the lifelong benefits of
breastfeeding. This situation reflects the stranglehold the
CMF industry has on governments, health professionals,
academic institutions, and increasingly on caregivers and
families through pervasive social media.